While purchasing a ticket to a movie a few weeks ago, I was given what looks to be a game piece tied into the movie Cars 2 (the first Pixar film to be universally hated, by the way) and sponsored by State Farm. Because of that sponsorship, I thought this would be a case where I would have to sign up for e-mails from them, so I just kept it in my pocket.
Saturday, with no power cord (I'll get to that some other time) I sat in the coffeehouse and sifted through the stuff in my pockets. I came across this game piece again. I finally looked through it, and it said its sweepstakes ended Sunday, the next day. I thought the timing fortuitous, so last night I endeavoured to finally see what exactly is up with this.
These people did trick me, but not in the way I thought. Like the plot in the movie, you play a car that's also a spy. And you have to sign up using the username given on the game piece. But then, after you're given a "dossier" and just as you're led to this page where you're supposed to use the decoder screen on the piece and put it up to your computer screen to see if you've won (you know, like 3-D glasses), you're told that you just won 50 points towards some vacation at a Disney property. And here's your username and the website to register!
Except that I wanted to play the game, whatever the hell it was, and I bypassed it before realizing that, hey, maybe I want to write that information down for later. Because if I can't get back to it, I might regret not getting those points, or somehow starting my journey to a free weeklong vacation at The Happiest Place On Earth. But for some reason I kept going and didn't hit the "back" button, and eventually I just got lost and wasn't able to go back.
They probably wanted more demographical information from me. But who knows, maybe it would have been worth it.
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