OK, you may think the American Olympic swimming champion -- if I recall correctly, he has more medals than any other Olympian, American or otherwise, except for Michael Phelps -- is nothing but a frat boy dick for his pissing and vandalizing antics, and then saying he got stuck up in the mean streets of Rio. As they always say, it's not the crime, but the cover-up, so he looked even worse when he had to take back what he said in light of damning video evidence. (The guys from The Big Lead are bizarrely continuing a rank defense of Lochte, claiming that there really wasn't any vandalism that happened at the gas station where Lochte eventually had to pay the security guard who drew a gun on him and his three USA Swimming teammates for the damage that he allegedly caused.)
However, losing all four of your endorsements as a result of this? All four?! And on the same day?!?! I'm not saying he shouldn't pay for his actions, especially in the court of public opinion. But while this was an obnoxious display of virile white male privilege, he did not kill somebody, or rape a woman, or run anybody over while drunk, or beat somebody up. Lochte and three other guys pissed against a wall, and Lochte broke some stuff in a gas station bathroom, torn down a poster, allegedly. Even if he did try to cover it up in a way that threw the host of the Summer Olympics under the bus (though it must be said that there were more than several instances of petty crime that happened to Olympians, officials and members of the media), losing all of your endorsements at once is a bit harsh in comparison to the crimes that were committed.
Please recognize that this day is, by far, The Worst Day In Ryan Lochte's Life. And I submit to you that the consequences he is paying may be a bit out of whack.
Poor bastard.
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