All my life I've noticed faces in everyday objects. That's why AmEx's "Smiley Face" spot seems so inspired to me. And it is perfectly accompanied by Yo Yo Ma's performance of Bach's "Prelude from Suite No. 1 in G Major," where the melancholy first half is played under a series of sad faces, but then happy faces show up to ride the joyous second half. Classical music is heard a lot in commercials, but not this effectively. This spot always puts a smile to my face, and it even touches my heart a little:
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