Monday, December 14, 2009

Most Unique Commercial On The Air Right Now: Levi's "O Pioneers!"

I prefer the more common :30 version; Walt Whitman's poem ends at a powerful and definitive verse in that one. But these days you don't see an ad be so defiantly about something all to its own. It doesn't pander, yet it doesn't try to be so unique that it strikes an indulgent or self-congratulatory tone. It's stark and makes you wonder what exactly it's trying to say. More importantly, you don't shake off what it's trying to make you think about Levi's jeans:

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